Cudl Club x Mert Avadya - Path Blanket

Since the day Cudl Club was founded, collaborating with designers and other brands to offer special collections and products has always been part of our vision for the future.

To move in this direction, as some of you will know, we held a design contest on 1 July 2025. Out of more than 500 entries, we are proud to share with you the winner - Path pattern.

Let’s meet Mert Avadya, the winner of our design contest and the designer of Path Blanket, the very first Cudl Club designer collaboration!

 

 

Could you introduce yourself? (Name, age, alias, discipline, profession, etc.)

My name is Mert Avadya, I’m 29 years old. I’m a multidisciplinary designer and the founder of Tickle Studio; I support brands mainly in branding and graphic design. I also create patterns and visual stories with my illustration series called “Path.”

 

What is the art form you are currently active in? What led you to this field?

My main discipline is graphic design. But over time, this field has expanded with abstract patterns and personal projects. As my “Path” series evolved, my enthusiasm for this area has grown as well.

 

 

What sources do you draw on for inspiration?

I don’t believe inspiration has a single fixed form. I’m interested in spontaneous patterns that emerge from the movement created by forms, shapes and lines. Observation, intuition and sometimes coincidences are all important sources.

 

How would you briefly describe the design(s) you submitted?

The “Path” series contains forms that move away from strict geometry; they are organic, fluid and sometimes develop in a subconscious way. Like lines that have lost their direction but somehow still find their own way… It’s an open-ended narrative in which everyone can trace their own route.

 

Was there a particular point/detail you paid special attention to while designing your submission?

I tried to create designs that would allow the product to form new compositions and framings as it drapes. At the same time, I made a point of establishing a visual language that fits the brand’s pastel color world.

 

 

What do you think about brands organizing competitions like this? Would you like to see them more often?

Yes, I think competitions of this kind are very valuable. They nourish the creative process and allow new ideas to emerge. I would like to see them more often.

 

Follow Mert and his works: